First and foremost we are social media experts. Social media is now a vital part of any serious brand content play, it offers access to billions of potential customers and the only way to maximise return on investment of any digital strategy is to place social media marketing at the core.
Changes to the way social reach can be achieved means that a single faceted approach is no longer viable. Instead we look at dividing our time between building an audience with social advertising and engagement with a brilliant content strategy. Our social team is made up of experts in both social content and social data, which ensures we can make the most of all opportunities. We can help you understand how to use social across your company to engage users, cultivate interactions, and contribute to your overall digital strategy. We pride ourselves in delivering tailored experiences to customers with compelling and targeted rich media content to increase their propensity to buy.
Our collective experience in both print and online publishing ensure that we develop strategies and diverse content that every digital strategy needs to work over both the short and long term.
Our tested 5 step design thinking procedure is at the core of our ideation process. We’re dedicated to designing innovative and engaging content campaigns with success always measured by KPI’s. Whilst we work on stand alone campaigns we prefer to have as much involvement as possible in the creation and management of the editorial calendar that sits across every area of the digital business. Our designers, developers and videographers create the ‘brand assets’ needed to ensure brands fulfil their publishing potential.
PAID CONTENT AMPLIFICATION
We use paid media as a way to grow social audience and amplify the content we help you create. From visibility to social media ads, PPC sales, partnerships and links, we develop a strategy unique to each brands growth utilizing paid media. It’s a key part of our distribution process.
We combine our in depth knowledge of data and experience in using advanced targeting across these key platforms to reduce CPCs and maximize the reach and ‘eyeballs’ on each piece of content we amplify.
SEO is integrated into everything we do here at SocialMedia.net. As a result our specialist team plays an important role in our entire decision making process, ensuring that everything we work with is ‘fit for purpose’ to maximize impact. Alongside the more usual tactical offerings our experts are incredibly experienced at understanding link profiles and what it takes to safely navigate the world of organic search in the modern world. We also use that understanding of data to help our digital PR team find key influencers and understand the true authority of the sites to align content strategy to the online opportunity.
Search is no longer in a silo and the only way to make it work over the long term is to put content at the heart of the strategy. That means our SEO consultants work hand in hand with our content team to develop killer campaigns that are designed to leverage the organic opportunity. Our data expertise and experience also lends itself well to successful penalty recovery and Conversion Rate Optimisation projects.
DATA & INSIGHT
Our bespoke audits help our clients assess the digital capacity of their company and opportunity cost of the choices open to them as a business. Some may consider it an unfair advantage but data-driven business is the true beauty of what we do. Long gone are the days of marketing teams working with small data sets and guesstimates. Social and search now provide every brand with everything they need from an audience insight perspective.
It all starts with an understanding of our client’s audience and the data plays a significant role in painting that picture. Combining analytics and research into data-driven, insight-led monthly reporting ensures every report is an actionable catalyst to our client’s growth.